Why Have a Why?
Competing in today’s economy is hard but, the best companies have figured out having a defined purpose fuels their passion, guides their business decisions and propels their profits.
An organization without purpose manages people and resources. An organization with purpose possesses an unseen-yet-ever-present element that is an organic attractor of talent, business partners and consumers.
Instead of wordy and forgettable mission and vision statements, we work with our clients to craft a concise and clear statement that is a maximum of seven words and answers the question of who you uniquely are.
This powerful little statement holds true for both internal and external stakeholders, is easily repeatable, tangibly guides the actions of your employees and is a source of motivation as it defines who you are and want to be.